Genevieve Jacobs on "cracking local"
Genevieve Jacobs believes she and her company, Region Media, have cracked the secret to doing local publishing profitably. If so, why are so many other outfits struggling to stay open? In this Crawford Media podcast, the Canberra-based publisher describes a business model that leans heavily on search traffic and local business reviews, along with integrated sponsored content. Genevieve is not short on confidence: as she says, “I talk a good game, Hal”.