Aug 13, 2021 • 33M

Making independent news work: Schwartz CEO Rebecca Costello

Hal Crawford
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I first met Schwartz Media CEO Rebecca Costello en route to a news industry “offsite” in Tasmania: we were flying in on a tiny plane. Small, dangerous-feeling spaces are good for creating connections, and I immediately took to Costello’s straight-talking approach to the event we were about to attend.

Costello has presided over the independent, high-end and low-cost publisher as it gradually carved out a bigger and more stable position within the news industry. In this conversation we cover the logic behind launching a print-based newspaper in the middle of a digital revolution (The Saturday Paper, 2014) and the uses of Schwartz’s 7am weekday podcast.

We also touch on what it was like for Costello working for the AFL, and the lack of women in CEO roles in the Australian media.

If you enjoy this conversation, please subscribe to the podcast through your favourite podcast app (search “Crawford Media”).

Have a great weekend,


The Crawford Media podcast music is”Ethernight Club” by Kevin MacLeod (, licensed under Creative Commons: By Attribution 4.0 License