Nov 24, 2021 • 29M

Trust, money and politics: Caroline Fisher

Hal Crawford
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Hello everyone

Today I have a podcast with University of Canberra Associate Professor Caroline Fisher for you. Fisher is a former broadcast journalist working at the News and Media Research Centre - with Professor Sora Park among others - and she has some important data on who is willing to pay for news. She’s also currently researching whether trusting news sources influences your willingness to pay (the answer seems to be a little bit, but not nearly as much as being into politics).

Because Fisher’s interests are diverse and because she is the co-author of the Digital News Report Australia, the conversation moves around quite a bit. As discussed in the newsletter last week, I am particularly interested in the ideological leanings of news outlets, and the Digital News Report is the original data source for the graph I made showing the ideological ordering of Australian news outlets as determined by the politics of their audiences.

During the conversation, we reference page 105 in the report, and in particular two graphs. Here are they are:

Reproduced from the 2021 Digital News Report Australia
Reproduced from the 2021 Digital News Report Australia

Enjoy the conversation and have a good week,