Special treat for you today if you’re a Crawford Media podcast listener: I’m speaking to Victor Vlam, a Dutch journalist who also happens to curate the world’s biggest collection of news theme music.
I wrote earlier in the year about the power of audio, and how the majority of news publishers intend to increase investment in podcasts and other audio products this year. They would do well to pay attention to music. There’s nothing like it for setting an emotional atmosphere, grabbing attention, and efficiently branding a piece of audio or video.
Have a great week,